Is SMS Marketing Right for My Business

Believe it or not, SMS marketing is one of the most effective forms of instant communication. It has a whopping 98% open rate with 90% of the messages being read within 3 minutes. There are many more advantages to using SMS marketing which can benefit any type of business.

Yet, it is also true that companies in certain sectors can make better use of this marketing form and therefore take full advantage of what SMS has to offer.

So, what businesses can make the most of SMS Marketing?

Beyond industries, there are certain characteristics that make a business a good fit for SMS marketing. Generally, SMS marketing is beneficial to:

• Companies that need to verify a person’s identity
• Organisations that want to make their content interactive (through Rich SMS)
• Companies that need to send reminders
• Businesses where instant communication is essential
• Organisations that run last-minute deals and promotions
• Companies that need to send timely offers
• Businesses which run surveys to improve their services
• Businesses that need an instant response from clients
• Organisations that need to send confirmation messages

Some businesses aren’t an obvious match for SMS marketing but can benefit from implementing it. For example, local libraries. Libraries can leverage SMS messages to send reminders when a book’s due date is approaching or recommendations based on past behavior.

Now, let’s have a look at the industries that can utilize SMS marketing the most:

Here’s the list of the industries in which SMS marketing is widely used:

• Food and Beverage Industry
• Banks and Financial Services
• Travel Industry
• Healthcare Industry
• Retail
• Recruitment
• Beauty industry
• Entertainment venues and event organizers

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Why you need to choose Bulk SMS for Marketing

As a new entrepreneur, investing a huge amount of money in building a business and then to take a stand in market arena can be very fatal step. As you are new to market and marketing strategies you need some key step to take your business brand at the peak of the market for that, you need a cost, reliable and effective marketing strategy. In today’s Marketing arena, Sms Marketing is quitesimple and effective way to deliver your product and services details to your clients and targeted customer.

Mobile phone is extending their reaches at every corner of the globe and text messaging (i.e. SMS) is commonly used to communicate. This Short message is gaining importance and popularity, with this new type of Sms services are emerging which satisfy ones need. At the present time Bulk SMS is building an enormous sensation among the entrepreneurs, as it let them to send SMS in bulk quantities to thousands and more to their audiences very reliably and quickly. This Bulk SMS service in Chennai is now used by various E-marketing companies, Banks, Stock broking companies to send alert messages to their peoples by updating them with the valuable information.

Bulk SMS is the process of sending the messages to numerous mobile users simultaneously with your computer system. With more than billions of mobile phone users, bulk SMS Marketing is an effective Marketing strategy which not only limits to inexperienced business man but also for multinational companies.

Now let’s see the Bulk SMS In Chennai beneficial features which make it powerful tool for marketing.

Requires less Investments

This important feature that make bulk sms the best for each and every inexperienced entrepreneur who is hesitating in investing the huge amount in promoting their brand to the market arena. You can use Bulk Sms in your marketing campaign either with the help of service provide or software.

Easy to implement

Implementation of Bulk sms software is quite easy and you need not require any additional or experience person to be hired to make use of bulk sms software. Bulk sms software is User-friendly, all you have to do is to enter the mobile no. of the clients and the required messages to be convey to your clients, then just click send button.

Time Saver and Flexible working schedule

To send Bulk Sms you need not require any fix time or proper timing schedule as compared to some other marketing strategies. You can send Bulk SMS services according to your own time schedule.

Higher Productivity

Another advantage to Bulk Sms services is that it has higher response rate than the other medium. As the SMS is directly delivered to the audiences within a fraction of minute. This generates intermediate traffic and help in increasing the business productivity.

Easy to manage and improves client relationship

Updating your potential clients via short message service (SMS), let you to maintain a consistent touch with your client who are the backbone of your business.

As you are launching some new product or service then you need to inform your client by updating newly launched product details. Bulk SMS generates immediate sales directly to the people, you need not require to wait long time and monitor to analyze the progress of you marketing campaign, within few days you will get positive response and get the clear idea about your marketing campaign.

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Tips For Successful Bulk SMS Marketing

As with any marketing campaign you have to keep track of the success and failure of each element of your strategy. But the choice will still come down to how much you have in your budget and what you expect your text messaging service to do. Amongst the cheapest options you can choose is something as simple as an iPhone app which uses a geo-locator technology to send texts automatically when people are in the vicinity of a participating business. This type of service is relatively cheap and may only cost a few dollars a day depending on location and competition.

This method has become very popular within particular neighbourhoods where there is a dearth of competition for things like fast food, clothing boutiques and suchlike. But if your business is not in this category and a geo-location is not important, then you may need to think a little more specifically.If your product has a suitable label, you can choose a short code and get access to all sorts of standardised information like postal codes or birthdates from every caller.

As you accumulate a huge database of information you can implement more specific strategies to target these people with more appropriate products and on more appropriate dates. Many small businesses have followed suit and whilst not wanting to bombard their clients with dozens of SMS messages, have been able to target particular clients with specific strategies that personalise the marketing in ways they could never have imagined before.

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Have You Considered SMS Text Message Marketing ?

Today, a mobile phone is more than just an accessory or a status symbol; it is becoming more and more a necessity to daily living. Mobile devices are not just used to communicate to loved ones or business colleagues. It is more than just a tool for emergency situations or a way to reconnect with friends. You will find a lot of people using their mobile phones to store and receive information, a means to access the Internet and even to take photos or to record their daily schedules.

1. Brand exposure leads to increased sales

Establishing a brand takes more than a single launch or introduction of the product. You need to be able to instill it in the minds and hearts of every potential customer who might be interested in your products and services. The benefits of SMS text message marketing is that it establishes brand recall and retention without blatant agenda pushing.

2. Attract new customers

The majority of your revenue may probably come from existing customers. But what happens with the untapped market? There is great potential in reaching out to a new batch of would-be customers. Also, if you start using the benefits of SMS text message marketing in your business, this encourages referrals from existing customers.

3. Variety of uses for multiple purposes

Text messaging is not limited to only one use. You could send a message to inform, remind or promote. You can also give special offers, which will encourage interest in your products and services. You could send personal texts pre-meetings to say you are a few minutes away or direct customers to a specific mobile page. 

4. Deliverability

SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.

5. Qualified Recipients

Since your subscribers have opted-in to receiving your offers and promotional messages, you know they have an active interest in your business, and your products and you can use this to your advantage and show them your appreciation with exclusive content or offers.

6. Flexibility

Either send a handful of messages to a targeted group or send thousands of SMS to your entire list. Create a promotional message or a quick industry update; SMS truly moulds itself to whatever the needs are of your business. Also, many SMS services easily integrate into your other online marketing strategies.

7. Instant Opt-In and Opt-Out

With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS, is instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front.

8. High Open Rate

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. 

9. High Conversion Rate

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.

10. Reliability

Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

11. Short Messages

The 160-character length of SMS forces you to be clear and concise with your messages. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary. 

12. Cool Factor

A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text. It will give your company a head start in winning the battle for the next generation of shoppers. 

13.  Green

Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.

14. Loads of Uses

Mobile marketing has loads of uses, such as announcing a new product, one-day specials, new store openings and special events.  Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications.

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How Much Do You Know About Bulk SMS ?

Nowadays, almost everyone knows what Bulk SMS is. However, just in case you want to know more details about it, this article will explain and introduce to you the concept of it.MS used to be one to one interaction, but with Bulk SMS Messaging you can send to multiple numbers /multiple destinations at one time only with just a click of the mouse.


Bulk SMS Services :-

Bulk SMS Service has numerous advantages. It is more discrete than telephonic conversations, making it the perfect form of communication when you do not want disturbance. Compared to making phone calls or sending e-mails, Bulk SMS is less time consuming. Unlike instant messenger and e-mail, SMS does not need you to have your computer. SMS refers to a store-and-forward service, implying that if you send a message, the text message does not go straight to the cell phone of the client. This method's advantage is that the cell phone of the client does not have in a range or active for you to send messages. The message gets stored inside the SMSC until the recipient moves into a range in which the text message is delivered or turns his or her cell phone on.


Bulk SMS Features :-

• Ease to operate and use.
• Send several messages from PC to cell phones at just a single click.
• Efficiency will improve.
• Instant message delivery.
• No technical skills or training are needed to comprehend the software.
• Internet based connectivity.
• Cost effective communication mode.

Bulk SMS Advantages :-

• The company may issue instant alerts to their workers about critical situations and emergencies.
• To send crucial information to key suppliers or customers, thereby making sure that information is delivered to the exact person, instantly.
• The company may send greetings to suppliers and clients on different festivals or any other occasion.
• Any messages or updates may be delivered to roaming workers, such as technicians or sales people on the road.
• Besides one-on-one text messages, SMS may be used for sending messages to several individuals at a time. Companies need few items to take optimum advantage of IT in enhancing their productivity, PC software, internet connections, Bulk SMS Service solutions that plug into databases.

Why Do You Need A Bulk SMS Provider

Bulk SMS providers provide you a software to send SMS. This software is also known as 'SMS Gateway'. Short Messages Service provider can provide you customized SMS Gateways. Most often a SMS Gateway already has everything you need. However, if you need something more, a Short Messages Service provider can help you with it. For e.g. The standard length of a SMS is 160 characters. If your message is longer than 160 characters then your SMS provider can provide you with this special feature. The Short Messages Service provider can also integrate the gateway with your existing database or other applications as per your requirement.At least in this space you can say 'There is nothing, money can't buy'. You can get your preferred sender ID, high speed delivery, and many other features as agreed upon between you and your provider.

Short Messages Service providers offer money back guarantee also because they believe in customer satisfaction just as much as they believe in their product and services. It is good to be in caring hands, even more, when you are communicating with your prospective or existing customers. Reputation cannot be built in a day, but can be certainly damaged. Good communication is important for good reputation.This means that the probability of failure is almost negligible and so they are confident enough to offer a money back guarantee. These providers stay up beat with advances in mobile technology to enable themselves to offer you better products and services.

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How To Choose a SMS Provider For a SMS Marketing Campaign?

The service provider should be able to brand your message. Not many providers and operators have this feature but it does make a great impact. Personally, I feel a branded SMS will make a significantly better impact than an anonymous message. People intend to respond more often to a message which is sent by a business rather than a 'number'. Marketers will get better value of their money by sending a branded sms. You may also want to send a 'Flash SMS' rather than a conventional SMS. A flash SMS simply shows up on the mobile screen without the user having to open the message and read it. Sometimes marketers prefer to send this type of a message rather than a conventional SMS depending on the customer segment that they are targeting. If the readers are interested they can save the SMS to their handsets for later use.

Is the service provider you are talking with capable of sending 'Bulk SMS'. The success of a mobile marketing campaign depends a lot on the reach of the message. If you are able to reach a targeted customer group within a short time, it will help you to generate more leads and prospective customers.

Sms communication is not only used for generating sales leads but for communicating with the sales force for providing them avenues of communication. It can also be used as an event trigger. As your business grows you will only aim to get more out of SMS technology to enable your business. Value added services like integrating your SMS marketing tool with the mail client and multiple language support can help your business to grow faster than you would expect. Choosing the right Bulk SMS  provider for your business can take a little more of your valuable time but at the end it will be all worth the time and effort.

WHY SMS MARKETING ?

Almost everyone has a mobile phone of some type these days. While most people use these devices to stay in touch with friends, family members, and colleagues, in the 21st century cellular devices can also be an excellent platform for businesses that are looking to market their products or services to customers. SMS, or short message service, is used by billions of people around the world, which means SMS marketing can do wonders for getting your company name out and converting more sales. There are several reasons why SMS marketing holds tremendous value for any business.

• Extremely High Open Rate

In a survey conducted by Single Point, it was shown that SMS open rates are greater than 99%. What's more, 90% of all SMS correspondence is read within three minutes of it being sent. Compare that to e-mail marketing statistics published by Mail Chimp, which show that even in the industries with the highest open rates, less than 50% of e-mails in a marketing campaign were opened by the recipient. This makes marketing through SMS much more effective when it comes to actually reaching prospects.

• Instant Delivery

SMS messages are sent very quickly, and get right to the intended recipient. There is no need for you to worry about spam filters stopping people from getting your messages or not having your e-mails read when people are not at their work computer. A large number of people have their phones with them during every waking moment, and statistics show that their phone 150 times a day. SMS marketing help the average smartphone user checkss you directly connect with prospects through a communication platform that they place high value on.

• High Conversion Rates

Metrics show that SMS conversion rates are extremely favourable to businesses when those messages are sent after a relationship has been established. Leads360 published a study that showed that the conversion rate of an SMS sent after contact with a lead was over 110% above the average conversion rate when leads are contacted by other means.

• Ease Of Opting In And Out

With many traditional forms of advertising, prospects have to send their name, e-mail address, phone number, and other types of information that can take some time to input into forms or mail to your business. Through SMS Marketing, prospects only have to message a code to a particular number and they can opt in and out of text message marketing from your business. There is little personal information required to receive marketing updates from a company through SMS.

• Platform Flexibility

With SMS marketing, your business is free to send an SMS to an entire list of people, or restrict this marketing to a specific group of people. This type of flexibility is great for small businesses that are only looking to target a certain segment, such as customers that have bought a particular type of product or service. There are endless ways to customize the group of people that you are targeting through SMS marketing.

Marketing is a field that is constantly shifting. The best marketing practitioners are the ones that understand how to keep up with these changes and take advantage of the latest techniques, such as SMS, that will make their business well known amongst the right target audience. SMS marketing can help any business gain exposure by appealing directly to the proper base of people to help turn prospects into new customers and drive up overall revenues.

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5 Tips For An Awesome SMS Messaging Campaign

It’s seems like the business surrounding mobile is never going to die, perhaps because it’s the new kid on the block, or because of the seemingly boundless opportunities it provides marketers. But whatever the reason, there’s no doubt that the mobile space is the next step in the digital marketing evolution and the sooner that advertisers and publishers adapt, the stronger their marketing campaigns will be.However, in 2013, the hype around mobile advertising seems to revolve almost entirely around in-app ads, leaving the text messaging ad capabilities out to dry. 

But with more people using their phones for everything from surfing the web to texting, a great SMS campaign could really help boost your clicks and conversions and drive revenue from a source that seems to be long forgotten. Maybe SMS marketing has died down due to the fact that it’s been around for some time, however, that doesn’t mean that it can’t be an effective and successful weapon in your advertising arsenal. So, with that said, here are our five tips for creating and running a great SMS campaign.

1. Get Permission:-

If you’ve been paying attention to the news lately, you’ve probably noticed that the FTC is going after those who are soliciting advertisements without permission. So before you even get started sending your text content, make sure that the people on your list have agreed to receive your messages and you aren’t spamming people who don’t want your ads. If you fail to do this and just start sending texts to random people, chances are you’re going to find yourself in loads of

legal trouble.

2. Build Relationships:-

The best way to keep your customers happy and excited to receive your messages is to build and maintain a relationship with them. With as many emails, texts, and social media notifications that people receive everyday, they’re quick to ignore, delete, and unsubscribe to things that don’t keep them engaged. In order to help facilitate user relations you can send them coupons and special rewards for making purchases, and regularly notify them about sales and new products. If your customers know when to expect texts, as well as what they’ll be receiving, they’re more likely to continue with your service.

3. Target Users By Location:- 

As with any mobile marketing, the ability to target users based on geographic location greatly increases sales; after all, you don’t want to be sending your texts to someone in New York if your business is in California. Plus, if you can offer users a product or service that is convenient for them to use or purchase, they’re more likely to seek it out.

4. Keep It Short and Sweet:-

The best way to get your messages ignored, deleted, or unsubscribed from is to make them wordy or

require users to complete multiple steps. Think of your messages as you would a landing page—keep the text short and informative, easy to digest, and tell recipients what you want them to do. If you’re offering something like a discount at a nearby restaurant, simply require them to show the text at the point of purchase to receive it. If you’re offering a local service, include a link to the company website or a phone number that goes directly to the company.

5. Include Your SMS List Subscribe On Social Platforms:- 

Offer your fans and followers on Facebook, Twitter, Google+, LinkedIn, and other social sites the opportunity to opt in to your SMS messaging system. Tell them what they will get by doing so and what to expect from your service, and perhaps provide an incentive for them to subscribe to your SMS list These are our five top tips for helping you create and establish an SMS marketing regimen that works. Get permission, keep it simple, and offer recipients great, local deals that will interest them.

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Start Your Own Business - Became Bulk SMS Reseller

The Reseller Solution enables Bulk SMS clients to earn additional revenue by buying and then reselling SMS credits to their customers. A reseller buys SMS credits in bulk and sells them in smaller batches to their customers. Bulk SMS has designed the Reseller Solution to provide our clients with an opportunity to resell SMS credits to their customers for individual and business purposes.

 Bulk sms offers special pricing and technical support to our resellers so that they can compete in the existing Bulk SMS market. Bulk sms. resellers have their own branding; we provide completely white labeled solution for our Bulk SMS service. We also take care that we do not compete with our client's potential market in the same price. If any reseller is having good traffic/volume/client base for a particular area, we will pass all new SMS queries to that particular reseller (for that particular area) and help to grow his market. Our main motto is to grow our resellers.

The Reseller Advantage

• The reseller can extend their existing commercial relationships with clients to include the ability to send out bulk messages.
• BulkSMS is not able to bill on a monthly basis. The reseller may already be billing the customer on a monthly basis. 
• Therefore, requests to load credits to a customer’s account can be charged easily by the reseller to the customer’s monthly account.
• The reseller could undercut BulkSMS’s prices.

Highlights of reseller system:

• Readymade Website (No Programming Required).
• Fully Branded Website under your name.
• Create unlimited Users/Partners/Dealers.
• Set your own pricing.
• Create unlimited Sub-Resellers.
• Provide API to your users to send sms.
• A secure connectivity to our SMSC infrastructure
• A corporate website
• Web Interface to SEND SMS
• Desktop Application
• Admin Interface to add/delete/modify users.

 Bulk SMS Reseller Program features are:

• Instant activation of white label website with no setup fee.
• No limit to create re-seller or user under your account.
• API with your branding.
• Technical support at any time.
• Best feature is special pricing with great discounts on quantity.
• Sub Domain Website with 05 Pages and control panel.
• You Can also create your sub Re-seller.
• Free Database.

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Why Bulk SMS Great For Marketing

Quick and efficient communication facilitated by the Internet has made our world smaller. Using bulk SMS, a derivative of the Internet, businesses can save lot of their time and money for accessing their audience for promoting their products and services. There are many benefit of using bulk SMS as a marketing tool. Here we'll look at some of the most significant benefits of this technology :- 

• Limitless Market Potential

Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential. Mobile phone users represent all demographics – a marketing gold mine!

• Reliable

Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

• High Conversion Rate

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.

• Instant Deliverability

SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to receiveD.

• High Open Rate

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look.

• Cool Factor

A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text. 

• Flexible Platform

Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry updatE.

• Short Messages

Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and concise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary.

• Instant Opt-In and Opt-Out

With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS - instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front.

•  Green

Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.

Nowadays, you can make use of some Bulk SMS, Bulk SMS Providers, Bulk SMS Company and many more......

Be a Part Of Digital Revolusion - Grow Your Business With Bulk SMS

What is bulk SMS ?

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.According to statics, more than 90% of the population has cellular phones. Using the cell phones for advertising is highly useful. Those who have cell phones, almost 95% have the ability to perform SMS advertising communications.The text messages that are sent to a phone are called SMS messages. SMS is an acronym, which stands for “short message service”. These messages can be send phone to phone, or by a computer. Corporate professionals are finding they can reach a different clientele, with this type of advertising, than they could with older methods. Older methods of newspapers, televisions and radio, are competing with virtual competition.

Direct, easy to manage and extremely cost-effective, Bulk SMS services are available 24X7 i.e. any SMS can be sent at any time of the day. Nowadays message timings are of great significance. Investing in bulk SMS marketing gives this crucial advantage of delivery time flexibility. Also the fact that SMS can be sent within seconds is a benefit that cannot go unnoticed.

Advantage of Bulk SMS

• Flexible Platform

Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry update; SMS truly molds itself to whatever the needs are of your business.

•  High Open Rate

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.

• High Conversion Rate

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.

• Instant Deliverability

SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.

•  Instant Opt-In and Opt-Out

With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS – instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front. In the SMS marketing business, you want to makeit as quick and simple to opt out as it is to opt in.

• Cool Factor

A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text. It will give your company a head start in winning the battle for the next generation of shoppers.

• Limitless Market Potential

Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential. 

• Reliable

Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

• Short Messages

Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and con cise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary.

• Green

Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.

Tags:- Bulk SMS Service, Bulk SMS Provider, Bulk SMS 

9 Types Of Advertising Media For An Advertiser

Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product and services. It works by making the customer aware of the product and by focusing on customer’s need to buy the product. Globally, advertising has become an essential part of the corporate world. Therefore, companies allot a huge part of their revenues to the advertising budget. Advertising also serves to build a brand of the product which goes a long way to make effective sales.

Types Of Advertising

(1) Direct Mail:

This is one of the oldest types of advertising media. Under this method message is sent to the prospective buyers by post. A mailing list is prepared for this purpose. Circular letters, folders, calendars, booklets and catalogues are sent under this type of advertising. In the sales letter an appeal is made to the buyers separately.It contains detailed information with regard to the product. The main aim of these letters is to create the reader’s interest in the product. The letter should be attractive, interesting and convincing. Booklets and catalogues contain information regarding detailed description and prices of different varieties of products.

(2) Newspapers and Magazines:

These are the important forms of press advertising, newspapers are the most effective and powerful medium of advertising. Newspapers contain valuable information with regard to different current events. It may be referred to as ‘a store house of information’. There are daily, bi-weekly and weekly newspapers. Newspapers have widest circulation and read by many people. The newspapers may be local, provincial or national.There is a separate advertisement department in every newspaper which classifies and designs different advertisements in the paper. Before selecting a newspaper the advertiser should take into consideration various factors viz., coverage of the newspaper, the class of customers and the cost of advertising etc.

(3) Radio Advertising:

Radio advertising is very popular these days. The advertisements are broadcasted from different stations of All India Radio. Radio advertising can be explained as “word of mouth advertising on a wholesale scale”. The advertising messages can be in different regional languages.The most important advantage derived from radio advertising is that it covers every type of listener whether illiterate or educated. It is a very effective medium for popularising on mass scale various consumer articles. The coverage of this medium is wider extending to a large number of listeners. It ensures quicker 

(4) Television Advertising:

This is the latest and the fast developing medium of advertising and is getting increased popularity these days. It is more effective as compared to radio as it has the advantages of sound and sight. On account of pictorial presentation, it is more effective and impressive and leaves ever lasting impression on the mind of the viewer.It is a very costly medium which can be employed by big concerns only; it has a shorter life span and limited coverage. Back reference to the advertisement cannot be made after its presentation. The duration of the advertisement is very limited.

(5) Film Advertising:

This is also known as cinema advertising. This also provides sight and hearing facilities like television. Short advertisement films are not prepared by big business houses which are sent to different cinema houses to be shown to the audience before the regular shows or during the intermission. It has more repetitive value but not to the same viewers. Its coverage is limited which benefits the local population only.It is a very costly medium involving higher distribution and film making costs. Only big organisations can afford to produce advertisement films. It ensures more flexibility at larger costs. Its effectiveness cannot be measured properly. Film making is a time consuming process.

(6) Outdoor Advertising:

This type of advertising include different media like posters, placards, electric displays or neon signs, sandwichmen, sky writing, bus, train and tram advertising. This is also known as ‘Mural advertising’. The main aim of outdoor advertising is to catch the attention of passerby within twinkling of an eye.This is the most effective medium of advertising. This is very suitable in the case of consumable and household articles like soaps, medicines, fans, shoes and pens etc.Posters and placards are usually fixed on the walls near the road sides, railway station and bus stands. These posters are made of thick paper or metal plate or wood and carry the advertising message which can be easily read and seen from a distance.

(7) Window Display:

It is a common method which is usually undertaken by retailers who display their products in the shop windows in order to attract the customers. This is also known as exterior display.It is the most effective and direct method of influencing the people. Window display has direct appeal to the onlookers. It is instrumental in arousing the desire to purchase in the prospective customers. It acts as a silent salesman.In order to operate this method successfully, goods should be arranged properly and systematically in the show windows. The articles in the windows should be regularly- changed.

(8) Fairs and Exhibition:

A trade exhibition or a fair is organised on extensive scale which is attended by different manufacturers and traders along with their products to be sold to the large number of people who visit the exhibition. The exhibition may be either organised on local, provincial or international basis. The examples of some of the international exhibitions are EXPO 70 of JAPAN, ASIA 72 and recent trade fair at Delhi every year.Different stalls or pavilions “are allotted to various traders who display their goods in these pavilions. The manufacturers also distribute the sales literature and sometimes free samples of goods to the people. Facilities of practical demonstration are also provided to the customers. The customers clearly understand the method of operation and use of the product.

(9) Specially Advertising:

Most of the business houses in order to increase their sales, advertise their products, give free gifts like diaries, purses, paper weights and calendars to the customers. The name of the firm or the dealer is inscribed on the articles presented.

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Mobile Marketing Tips for Business

Mobile marketing is constantly moving forward and evolving, stay on top of the trends Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time – tablets and smartphones. From mobile check-ins to text messages, to emails and social media, mobile marketing may help businesses boost sales when they send coupons or offer discounts, sales, or promotions to customers.  It’s smart to reach out to customers on the devices they constantly have in their hand – this is why mobile marketing can impact both online shoppers and walk-in customers, too.

Luckily, more and more companies and individuals realize the benefits of mobile and want to lead the way into the mobile future – and the first stop is adopting mobile marketing solutions for your  business. Take a look at these mobile marketing tips that can help your business. 

Text marketing

The professional side of texting is something to embrace. SMS is for more than casual conversation – even financial institutions now send sensitive data via SMS and it’s pretty powerful. Now that more than three-quarters of the world’s smartphones are SMS-enabled, it’s time to make sure your business is, too.Create opt-in campaigns that allow customers to sign up and receive alerts and rewards for joining the campaign. The platform is a great way to encourage customers to take specific action in exchange for a reward, such as a discount on a purchase. There is a greater chance that people will open their texts than read emails, and texts are opened more rapidly than emails, too. 

Transition to a mobile-ready website

Responsive design is crucial – if you don’t have it, you risk text that doesn’t fit on the page and may notice that your customers come up missing, supporting a competitor who can offer a site that is mobile-ready. Make sure your website reads beautifully whether it is accessed on a laptop, desktop, mobile phone, or tablet.

Create a mobile app

Mobile apps aren’t inexpensive to build – they can easily cost a pretty penny if you’re willing to pay. Like anything, though, with some time and effort, you can make sure the process is affordable. Your app doesn’t have to be super fancy, and you don’t have to join forces with a well-known firm that will charge you a lot of cash. Find new creators who are eager to get business and showcase their talents. Pay them reasonably and offer referrals and site recognition, too.

Incorporate mobile payments

Businesses have either a product or a service to offer consumers. As a result, your strategy should include acceptance of mobile payments – know what to look for in a payment processor before you rush to make a decision. Payment processors offer various benefits when it comes to service, security, ease of use, and cost efficiency. Make it easier for customers to pay you with modern payment options.

Have meaningful social presence

Facebook isn’t all about fun and games, and while it is a lot of fun, it’s also a great way to gain new customers. Marketing is about first giving to your customers. This means you should give your audience on social media what you would want yourself. Share posts and start meaningful conversations. Leave comments and ask and answer questions. Work to make sure your brand is where people see it and appreciate it; it doesn’t take much time out of your day.

Offer up deals

Your business can continue to make money while sending out digital deals. Send messages straight to your consumer’s smartphones, SMS coupons have redemption rates 10 times higher than print coupons like the ones we see in the Sunday paper. The other good news: it’s nearly impossible to lose the smartphone version of a coupon.

Consider mobile customer service

More businesses are jumping on the mobile customer service bandwagon to track orders, take payments, share shipping details, and respond quickly to questions via smartphone. This is easy and convenient for both the business owner and customers. Plus, customers really enjoy the quick response time mobile customer service offers.

Register with mobile directories

The days of thick phone books with yellow pages are just about history. Instead, the majority of people now turn to mobile directories. To ensure your small business is found, register with various mobile directories. Think along the lines of YP, Yelp and Google+Local.  Remember to include the details of your business such as its name, the products and services offered, business hours, a contact phone number, a link to your site, and your physical address.

Mobile marketing is constantly moving forward and evolving. Stay on top of the trends and times and make sure you know what your competitors are doing in the mobile marketing arena. 

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How Bulk SMS Work In India

As E-Commerce has taken a new form so is the working of marketing system of the companies as most of them have switched over to the Bulk SMS that has proved quite useful in the recent years. The system is used by most of the private and public sector companies in promoting their offers and if they have introduced any new products and services. Even the banks also use this service to connect with their customers and to provide them insight into varied banking services. The bulk messaging in a unique way in India as-

• Firstly, there are simple SMS’s that are send by the mobile numbers to the respective mobiles of the target audience and people can reply to these messages.

• Then you may have noticed the offers that come as a text message on your mobile phone from the telecom services you have taken like Idea, Airtel, and Tata Docomo etc. and one can see the messages flashed like TD-102345 etc. that include 6-characters number, as these are promotional messages. The receivers may also receive transactional messages from many companies like LM-JABONG that are also of the same characters and you may receive the link to particular products in these kinds of messages.

• These messages are delivered instantly from the PC or Laptop with the help of the particular software installed in it but you cannot reply to the text messages generated through Application SMS.

• These Bulk SMS can be delivered to the DND numbers without any charges and to other numbers too and the dealers who are dealing in this work make sure that the potential users have received the messages at the right time.

• Lastly, the bulk messaging has gained popularity amongst the companies in India and they are looking forward to the better return on the investments.

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Difference Between Template SMS and Custom SMS

When you are trying to send a SMS in ApnaComplex, you can notice two “types” of SMS – Template Based SMS and Customer SMS.As per TRAI regulations, ApnaComplex.com can send bulk SMS to the members even when they are on DND list.However, the type of messages that can be sent have to be pre-approved by regulatory authorities. This is to ensure the end users do not get spammed with unwanted messages.

The template SMS contains the list of such pre-approved templates. As an admin you have option to fill in the blanks to customize your message and send the SMS to members. This will reach all members who have opted-in to receive SMS.

Custom SMS is free text message – admin can type anything – but these messages would reach only those members who are NOT in the DND. Usually most members are on DND – so a custom message may not reach most of the members.

Now, even when you have sent template based SMS for the first time, its likely it would not have reached any one.Its quite possible the first SMS you have sent to all owners/residents did not reach many. Please read futher below to understand the possible issues.

To receive SMS from ApnaComplex a member must have done one of the following:

1. Login into ApnaComplex and update the SMS Notification Preference to “Yes” in the profile. To do this go to Home->My Profile and update the “Opt-in for SMS Notification” to Yes. With this you have given exclusive permission to ApnaComplex to send an SMS to you. With out this, we will not be able to send SMS to te member. Please note that by doing this, you will NOT receive spam SMSs from other marketers. Members will only receive SMSs scheduled or sent by the committee like meeting reminders, emergency notifictions etc.

OR

2. Remove your number from DND list. However, when you are not on DND list you will not only receive ApnaComplex messages but also potential SPAM messages from others. This is not recommended.

Please note that we will NOT be able to auto-update the profile of any members as if they have opted-in to receive SMS. It is mandatory that the member login and opts-in for receiving SMS notifications. This is a regulatory requirement.

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