How SMS Marketing Could Benifits Your Business

With over 1.2 billion mobile phones among urban and rural locations, marketing leaders simply can't ignore mobile text messaging as a marketing strategy. According to Anchor Mobile, "95% of all mobile users have been connected to brands that are using SMS marketing to reach their customers."When done correctly, SMS marketing is an effective alternative to traditional modes of business communication, as well as newer models such as smartphone apps.

Benefits Of SMS Marketing For Your Business:- 

1. Build Loyal Customers

SMS Marketing is a great channel to engage and build loyal customers. Offer your customers promotions/ information about your business when you feel the need. This makes your customers / clients feel appreciated by keeping them the main focus of your business. The more you give, the more you get back .

2. Generate word of mouth

Use SMS to not only engage your existing customers but also drive new business to your company. If you have something of value to offer your customers, they will spread the word to family, friends and colleagues. Word of mouth is a powerful tool and SMS promotes this with instant communication.

3. Improve communication

Communication is key to building any long term relationship. SMS Marketing can be of great benefit when building on these relationships. SMS is a personal message from you to your audience. Let them in on the secret sale, a simple thank you message after a purchase, inform them of an sales/promotional offers, when their delivery is ready, the list is endless. SMS Marketing is a easy , fast and reliable way to communicate with all of your customers.

4. Fast and Effective

SMS Marketing allows you to reach a large number of people all at the same time. Text Messaging is an instant marketing tool, getting your message into the hands of the right audience, when you want it. Customers keep their mobile phones on hand , making it easy to communicate your message to them.

5. Opt-In Option

Building your database correctly is of vital importance, not only for Data Protection purposes but also by having your customers sign up to hear from you, you have already started the sales process. These Opt in’s are qualified existing or potential customers, they want to hear from you, don’t disappoint them.

6. Opt Out Option

With every SMS Campaign your business should always offer customers the opportunity to unsubscribe from further text messages. Data Protection Laws state that if you are to contact a person via text, they must be able to unsubscribe via text. NeonSMS can offer you the perfect product which will instantly update your database keeping you compliant. The major benefit with this, you will not be sending unwanted texts to those uninterested.

7. Cost Effective

SMS Marketing is an inexpensive method of communication in comparison to traditional marketing. It will help your business to tighten your budgeting belts. Libraries are now after cutting back on Post and are using SMS as a form of communication with their customers. See Example here

8. Integrate into your Marketing Campaigns

A major benefit of SMS Marketing is the potential it has when you integrate it into any of your marketing campaigns. It is known that social media and traditional media are not always the most effective way to reach your customers on time, simply integrate SMS with these other marketing methods and get the message straight to your customers, ensuring that they know what you have to offer them.

9. Straight to the point

With only 160 characteristics allowed when sending a text message this ensures that your message is clear and concise. Getting straight to the point is important , telling customers exactly what you want them to know and making it an easy read will benefit both the customer and your business.

10. Time management

Everybody knows that ‘Time is Money’ , with SMS Marketing you will save a lot of time, allowing you to concentrate on other areas of the business . It is a simple and easy process. With the scheduling component of SMS you can simply organise your SMS marketing campaigns for a later date. This is a huge benefit as it allows you to manage your time efficiently

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Top 10 SMS Marketing Tips

If you're trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices.Short Message Service (SMS) marketing is another one of these methods. It's a low-cost, high-return marketing system that uses text messaging to convey content or offer it to customers. When used successfully, it creates an effective platform for communicating with mobile customers. Below are some of the most effective SMS tactics I have seen that can help boost response rates.

1. Offer incentives

Tempt your customers by offering coupons or deals through texts for those who subscribe to your SMS business. This makes customers feel like they are a part of a secret club or community.

2. Keep your message short and sweet

Over 90 percent of all SMS messages are read within 3 minutes, making it an intimate way to connect with your customers. With only 160 characters to use, ensure your message is to-the-point and delivers high value so your customer is motivated to respond positively.

3. Have a clear call-to-action

Two factors drive an SMS campaign: the keyword and a short code. If you want customers to take part in a campaign that has them text your keyword to a five digit number (your short code) make sure those two items stand out and aren't buried in the message.

4. Integrate MMS (Multimedia Messaging Service)

If you have a hard time with the 160-character limit, use MMS to send video clips or images to your customers. You can even include YouTube URLs, giving your customers a visual about your business.

5. Make contests interactive

When customers enter a contest or opt in, include your website or social media links in your automated reply. It's a simple and quick way to connect customers to your various pages, enticing them to click on the links.

6. Encourage your customers via texts

Text messages can prod your users to share your social media links. The best advertising is by word of mouth, and award your top referrers with a special deal or freebie product.

7. Create a sense of urgency

Including some sort of expiration date encourages customers to respond faster, helping you achieve results or gain information as quickly as possible.

8. If texting an offer to your customers, make it exclusive

Include the fact that the deal is being offered to all VIP text customers and make them feel like they are a part of something special. If the offer were available to anyone, then being a subscriber becomes less appealing.

9. Use your texts as hooks to your social media

Promote any contests or sweepstakes you're offering on your social media pages through the texts you send your customers. You can engage them further through those pages, but use your texts to direct them there.

10. Ask questions or send surveys

Ask customers their opinion on a product or idea, or even if you should launch a business page on a new social media platform. Once you have results, text them to your customers or post the results on one of your social media pages and direct your subscribers to it.

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5 Tips For An Awesome SMS Messaging Campaign

It’s seems like the business surrounding mobile is never going to die, perhaps because it’s the new kid on the block, or because of the seemingly boundless opportunities it provides marketers. But whatever the reason, there’s no doubt that the mobile space is the next step in the digital marketing evolution and the sooner that advertisers and publishers adapt, the stronger their marketing campaigns will be.However, in 2013, the hype around mobile advertising seems to revolve almost entirely around in-app ads, leaving the text messaging ad capabilities out to dry. 

But with more people using their phones for everything from surfing the web to texting, a great SMS campaign could really help boost your clicks and conversions and drive revenue from a source that seems to be long forgotten. Maybe SMS marketing has died down due to the fact that it’s been around for some time, however, that doesn’t mean that it can’t be an effective and successful weapon in your advertising arsenal. So, with that said, here are our five tips for creating and running a great SMS campaign.

1. Get Permission:-

If you’ve been paying attention to the news lately, you’ve probably noticed that the FTC is going after those who are soliciting advertisements without permission. So before you even get started sending your text content, make sure that the people on your list have agreed to receive your messages and you aren’t spamming people who don’t want your ads. If you fail to do this and just start sending texts to random people, chances are you’re going to find yourself in loads of

legal trouble.

2. Build Relationships:-

The best way to keep your customers happy and excited to receive your messages is to build and maintain a relationship with them. With as many emails, texts, and social media notifications that people receive everyday, they’re quick to ignore, delete, and unsubscribe to things that don’t keep them engaged. In order to help facilitate user relations you can send them coupons and special rewards for making purchases, and regularly notify them about sales and new products. If your customers know when to expect texts, as well as what they’ll be receiving, they’re more likely to continue with your service.

3. Target Users By Location:- 

As with any mobile marketing, the ability to target users based on geographic location greatly increases sales; after all, you don’t want to be sending your texts to someone in New York if your business is in California. Plus, if you can offer users a product or service that is convenient for them to use or purchase, they’re more likely to seek it out.

4. Keep It Short and Sweet:-

The best way to get your messages ignored, deleted, or unsubscribed from is to make them wordy or

require users to complete multiple steps. Think of your messages as you would a landing page—keep the text short and informative, easy to digest, and tell recipients what you want them to do. If you’re offering something like a discount at a nearby restaurant, simply require them to show the text at the point of purchase to receive it. If you’re offering a local service, include a link to the company website or a phone number that goes directly to the company.

5. Include Your SMS List Subscribe On Social Platforms:- 

Offer your fans and followers on Facebook, Twitter, Google+, LinkedIn, and other social sites the opportunity to opt in to your SMS messaging system. Tell them what they will get by doing so and what to expect from your service, and perhaps provide an incentive for them to subscribe to your SMS list These are our five top tips for helping you create and establish an SMS marketing regimen that works. Get permission, keep it simple, and offer recipients great, local deals that will interest them.

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3 Successful Way Of Advertising Your Business

• SMS MARKETING:-

SMS stands for ‘Short Message Service’ and is a text message which can be sent to or from a mobile phone. Using SMS as a form of marketing means that a text message can be carefully written to communicate a special offer or company information with a large group of people very quickly and easily from an online platform. Successful SMS Marketing campaigns send a short, concise message with a very clear call to action. They often personalize the message to include the customer’s first name to increase the chance of a response. A clear call to action could be a website link, phone number or email address.SMS marketing is also required to give an opt out option in every SMS sent. This can be done in a number of ways such as using a keyword or directing your customers to an opt out link.

• MMS MARKETING:-

MMS messaging for business is a way in which commercial enterprises can communicate with large groups of customers, employees or business associates quickly and effectively. Businesses can use MMS messaging as a marketing vehicle, or to keep in contact with employees and business associates during an emergency when data networks are overloaded. Other uses of MMS messaging for business include sending prospective job seekers information about current vacancies, and guiding delegates through conferences and trade shows. Indeed, it is much less expensive to text a delegate a map of a venue and a schedule of events than it is to print and distribute thousands of guides that get lost or forgotten - and ultimately thrown away.

• PUSH NOTIFICATION MARKETING:-

Push notifications allow you to deliver messages to the user’s home screen or while he or she is using a different app. Great for prompting immediate interaction and engaging users not currently active in your app, push messaging directs attention to a desired action. Users who opt-in for push notifications are a high-value demographic, as they tend to be more engaged with the app on a regular basis.

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How Important Is Mobile Marketing?

Mobile is now the most important digital platform for all marketers and SEO practitioners to succeed on.According to Google, more searches now take place on mobile devices than on desktop computers in 10 countries. In fact, the most recent reports suggest that US mobile search is roughly 58-60% of overall search query volume.

It’s now absolutely clear that the mobile revolution has already happened.advice on how SEO relates to mobile, and how you can improve your search visibility in straightforward, achievable ways. Through mobile responsive websites, improving your site speed, image optimization and future-proofing for the rise in voice search.

Mobile is the present and future of digital. Mobile Marketing not a very small genre, Mobile marketing is also huge. According to my experience I find 80% of the sale is coming from Mobile Apps. Also is complicated.

When compared to company websites, mobile apps are much more useful in terms of ROI, Conversions, User Behavior tracking, also for collecting data. You can create experiences in a much more effective manner using Mobile Application.

The above discussion clearly shows that the use of mobile phones is increasing by leaps & bounds, and thus offering tremendous scope for bulk sms marketing. Organizations could seek serices of various companies offering bulk sms service including specialized companies like Bulk SMS Bangalore, Bulk SMS Mumbai, Bulk SMS Ahmadabad & more.

Low Cost Bulk SMS - Is It Really Helpful ?

Bulk sms is a lovely platform for sending messages, its gives opportunity to the sender to customize messages, sender name etc but just as everything have advantages, there are also disadvantages.With all the new messaging apps and alternative forms of advertising out there, SMS marketing may not be the most lucrative way to go.Like any marketing strategy out there, it isn’t 100% fool-proof. Here’s what you need to know about the disadvantages of SMS marketing, and what platforms you should try instead.

SMS marketing may have stuck throughout the years, but it’s hard to ignore the areas where SMS is lacking in comparison to its alternatives.

Bombarding users with repeated advertising messages on their mobile phones can cause more harm than good. Mobile phones are very personal items and some people do not like receiving marketing messages on it. Such frequent spam messages can irritate the users who can develop a negative attitude towards your company and can adversely affect your company’s reputation.

Coverage and reliability :-

Most bulk SMS companies will claim that they have complete coverage to anywhere in the world. Yet the real question is not just the coverage, but the reliability as well. If their primary route is blocked, do they have an equally efficient backup? When choosing a provider take a good long look at the operators and countries that they connect with, and ask if they have more than one route to that destination. Does this backup service come with all the features of the primary route? Make sure the secondary route provides binary SMS, offers Unicode characters, and that it will concatenate long messages.

Payment method and minimum orders :-

Payments for bulk SMS messages are nearly always required in advance. Once the prepayment has been made some providers will convert the money to credits, which will be deducted after the text messages are send. Others just keep a monetary account which is debited after the messages are sent. In either case, the SMS provider may require that a minimum amount of messages are sent, sometime within a particular time limit. It's worth remembering that some companies also charge a signing-up fee.

Network quality :-

Sometimes when an SMS provider offers to send bulk SMS messaging at a very low cost this is because the quality of their network is a bit below par, causing the message to be delayed or even lost along the way. If a text message doesn't reach its destination it is a waste of your time and money. In an ideal world your bulk SMS Company would have direct routing -- or even its own network -- shrinking the delivery chain.

There are several key factors to consider when looking for a bulk SMS provider, only one of which is price. The quality of their service and coverage, along with their commitment to customer care are also vitally important.

Selecting a SMS provider shouldn't be based on price alone, as other factors matter just as much. If you'd prefer to use a company that is leading provider of SMS and MMS solutions with a proven track record, then check out Routo Messaging. It has nearly a decade of experience under its belt and offers a comprehensive range of SMS services and products-it even offers a no charge, no obligation trial of its service.

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