As with any marketing campaign you have to keep track of the success and failure of each element of your strategy. But the choice will still come down to how much you have in your budget and what you expect your text messaging service to do. Amongst the cheapest options you can choose is something as simple as an iPhone app which uses a geo-locator technology to send texts automatically when people are in the vicinity of a participating business. This type of service is relatively cheap and may only cost a few dollars a day depending on location and competition.
This method has become very popular within particular neighbourhoods where there is a dearth of competition for things like fast food, clothing boutiques and suchlike. But if your business is not in this category and a geo-location is not important, then you may need to think a little more specifically.If your product has a suitable label, you can choose a short code and get access to all sorts of standardised information like postal codes or birthdates from every caller.
As you accumulate a huge database of information you can implement more specific strategies to target these people with more appropriate products and on more appropriate dates. Many small businesses have followed suit and whilst not wanting to bombard their clients with dozens of SMS messages, have been able to target particular clients with specific strategies that personalise the marketing in ways they could never have imagined before.
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