5 Important guidlines for SMS Marketing

Given that SMS marketing services and promotional SMS services are cost-effective and result-oriented, the bulk SMS services in India are on a rise. SMS marketing platform allows you to share intended information in a number of ways such as coupons, appointments, reminders, occasions, feedback, votes, challenges, etc. Bulk SMS marketing is quick (average response time for text messages is 90 seconds) and are a quantifiable marketing tool.

Here are some useful approaches to get high results from your promotional SMS advertising campaign and boost sales.

1) Create your customer database

Build a database of your customer’s details like their name, phone numbers, e-mail addresses, birthdays, etc. Ensure you get 80% of such details in an inconvenient way. With such data available, you can carry out following activities to keep your customers loyal to your product/ service –

Send a ‘thank you’ SMS after every transaction. In the message do provide your contact information so that a customer can always reach you.
Send them SMS with details of fresh arrivals or sales offers, etc.Be more sensitive – Send them SMSes on occasions like birthdays, anniversaries, festivals, etc.Do more than just business – Send them messages on traffic update, national calamity, etc. This may seem an unnecessary task but showing the ‘human’ side of your business can help your company in long run.

2) Choose The Right SMS Messaging Company

Alright, so you need a reliable Best SMS Company to partner with, so that you have access to stable, global networks that will keep your user-base in touch at all times. At this point you need to evaluate the company you are going to work with. A bulk SMS service means that you must ensure that your provider is equipped

3) Refer prospects to your business website

Doing so will increase traffic to your website, resulting into higher page rank on Google and other search engines. Also customers will be better able to understand your product or service which will help them in making purchase decision.

4) Have a flexible approach

Be flexible with your content, style and tone of promotional SMS and transactional SMS. Experiment with the timings of SMSes and also by sending different copies to different customer segments. This will help you gauge the effectiveness of bulk SMS marketing. Also, keep researching on your target audience in order to find out what offers and information best appeal to them.

5) Make use of your sender ID

Your sender ID is what tells your audience who the message is from. In order to make the most out of it, suggest your business name as the ID, something that you are allowed to do by most bulk SMS providers.

In today’s business world, where technology is rapidly evolving, Bulk SMS marketing or text message marketing is the simplest way to initiate the process of purchasing a service or product.

Enhance Your Business With Bulk SMS Marketing

Businesses in all aspects of the world need to achieve a wanted target marketing. To achieve this target, they require a marketing gadget. This ought to help them show the characteristics of the products and services that they offer. The best approaches to do that is through Bulk SMS Marketing.

Bulk SMS is a method for sending instant messages to multiple people with the click of a single button . business owner that use this tool can save a large number of dollars on marketing. In addition these advantages, there are several benefits that bulk SMS provides.

Various Features:-

One of the primary points of interest of Bulk SMS Services is that it has a wide variety of components. These parts give an business benefits in their regular transactions. A portion of the components accessible with this services include the following :-

1 Worldwide Coverage

2 Scheduled Messages

3 Creating & manageable Templates

4 Long Code and Short Codes Services

With these components, a company can send any data they need to pass on to their clients through SMS. At the same it helps them advance their current promoting effort.

Saves Money

Sending messages through GSM telephones can be unpleasant and expensive. This is especially true when sending messages to many individuals. Companies can set aside to 60 percent utilizing bulk messaging.

At the same time, this method for correspondence helps a company send messages to each system in all over India at a similar cost. They can also be sent to different systems situated outside the India.

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What Is SEO ?

What is off page SEO?

What is off page SEO? Off page SEO is a way to boost your website ranking in search engines by doing some activities outside the web pages. Most popular method of off page SEO is to build quality backlinks from various high domain authority websites, share content in social media sites and bookmark your web pages in social bookmarking sites.Search engine submission, directory submission, social bookmarking, forum posting, article submission and blog commenting are the most famous way of off page SEO techniques to build quality links for your pages. If you are beginner, I recommend you to read SEO tutorial for beginners.

What is Link Building?

Link building is the process to gain quality incoming links from various sources to optimize your content on the internet. Quality backlinks help you to improve your web page domain authority, page authority and organic traffic.To optimize search ranking of your web pages instantly you have to find high page rank, high domain authority and page authority sites to build incoming backlinks for your web pages. Link building is a part of top seo activities.

       Best Off Page SEO Techniques and Activities :-

• Social Bookmarking: A way to bookmark web pages on the web.

• Article Submission: A way to send article to article directories.

• Directory Submission: A way to submit the link to web directories.

• Forum Posting: A way to ask and answer the question on forums site.

• Blog Commenting: A way to post comment on blog posts or articles.

• Classified Submission: A way to post Ads on different classified sites.

• Social Media: A way to boost your social and referral traffic instantly.

• Link Exchange: A way to exchange some links from your relevant web pages.

Digital Marketing is also part of SEO. Its just different type of marketing. Mobile marketing is also one of that and in mobile marketing sms marking plays a major role. Companies use Bulk SMSs to effectively promote their business. Best way to reach targeted audience. 

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A Good Way Of Communication - SMS Marketing

Long ago, back before Twitter and Facebook were our primary channels of communication and telephone boxes graced our streets, software programmer from Reading, Neil Papworth, sent the first ever text message. The date was December 3, 1992. Two decades later, there are now around eight trillion text messages sent annually and texting has become the second most popular use of mobile phones only after checking the time.

SMS making a comeback

Whether the consumer has a smartphone or a basic mobile phone, they will all be able to receive text messages. On average, it only takes 5 seconds for a person to read a text message, plus a lot of people always carry their phones with them so they are more likely to respond straight away. Around 98 per cent of all SMS messages are opened compared to just 20 per cent of emails. Thousands of social media posts are published every day, so on average only 12 per cent of Facebook posts and 29 per cent of tweets are read. It is much more difficult for a customer to ignore a text message.

Conversation changers

The way we consume information and how we communicate is changing. We’re more visually-orientated than ever and have shorter attention spans due to most people being time-poor. The humble ‘like’ now suffices as a full response in most scenarios and the emoji is becoming more widely accepted – the term itself even making it onto the approved list in scrabble!

The rise of the messenger app

Messenger apps are arguably the most successful smartphone apps. The 10 biggest collectively boast more than three billion accounts. WhatsApp, the leader, has 700m and the number of WhatsApp messages sent every day now exceeds the number of standard texts. Last year it handled more than seven trillion messages – that’s about 1,000 per person.

The effectiveness of SMS as a marketing strategy

With more than 5 billion now owning a mobile phone, this is a huge market and a great platform for marketers to reach their audiences via SMS marketing. Although apps and geo-targeting messaging platforms have eaten up the majority of industry press in recent years, text messaging should still be the marketing channel of choice.

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Ways To Get Backlinks

• Blogging: 

Create and maintain a blog that is a separate domain from your money site (the website receiving the links). Build the blog around a niche topic that relates to your money site and frequently publish content with backlinks infused into the blog post’s copy.

• Guest blogging: 

Guest blogging is one of the most effective ways to build backlinks on higher authority blogs. This takes some effort, for you must find good blogs, contact the blogs’ owners, and inquire about writing a blog post for their blog. Be sure to ask about the terms regarding the process, specifically with respect to the links you are allowed to include.

• RSS Feed: 

Have a RSS feed on your blog. Doing this is free and easy to set up. A RSS feed is advantageous in that it allows people to syndicate your content, and thus generates greater popularity of your blog. This can then result in others providing attribution links back to your pages.

• Press Releases: 

Write and distribute press releases regularly. The key here is publish your press releases through distribution sites that allow you add backlinks in the copy, as well as sites that offer great coverage and authority.

• Create Case Studies: 

Writing a case study about a client who has succeeded through your services will not only display credibility in your company, but also generate interest from the client. Quality clients will often link back to your website out of respect for your solid PR stunt.

• Link to Other Relevant Blogs:

Often times linking to other related blogs can generate link reciprocity. Some blog owners may likely to return the favor. In some cases, you may want to make it known that you are linking to their blog (not all blog owners check the backlinks of their blogs.)

• Create Visual Content: 

Consider diversifying from text to visual content, such as images, infographics, charts, and cartoons. Not only will these techniques attract readers, but also earn and retain backlinks.

• Social Sharing Widgets:

Social sharing widgets on your webpages and blog posts, like Twitter’s “tweet this” or Facebook’s “like this,” can go a long way in propagating your content and generating link popularity.

• Write Reviews:

When you give a positive review of a company or form of content (like a book), chances are that the author or website owner will link back to your website.

• Offer Free Tools: 

If you have skills in a particular service or niche, create and offer free tools and resources. This is one of the best ways to attract new business and quality backlinks.

Sometimes the best links can be built without the expertise of a SEO or website optimization company. We hope these ten link building techniques will get you on your way to generating quality link popularity and start rising your rankings in the search engines.

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Mobile Marketing Tips That Drive Leads and Sales

Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour? Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide.

1. Make your site mobile friendly

That’s why the first thing you should do before you start a mobile marketing campaign is to make your site mobile-friendly. You need to make sure that menus and content display well for users and you can’t do that unless you have a mobile-friendly theme.

2. Create mobile friendly content

Write content based on what mobile users need while on the go. If you’ve been using your PC for writing online, you might think all of your tabs, pages and links are relevant and essential. In this mobile age, they are not.You have to keep in mind that most mobile devices display content on a small screen. And, mobile users don’t care about your About page.

3. Take your brand to mobile users

Brands can’t ignore mobile and neither can bloggers, software developers, business owners … you get the picture. One way to get your brand out there is with mobile ads, which you can run through social media and other channels.A recent case study by Medialets shows higher CTRs on tablets (0.59%) compared to desktops (0.23%). Ads on mobile apps performed twice as well as those on mobile websites.

4. Use text message (SMS) marketing

According to Ihumanmedia, 58% of smartphone users check their phones at least every hour. They keep their phones handy and are always ready to use them to find information.

5. Create QR codes for quick access

If you want to take mobile marketing to the next level, then you must start using QR codes. These are common in Japan, where they originated.QR means “quick response.” The codes store a lot of data and can be transmitted digitally and quickly, making them ideal for mobile device users.

6. Encourage social engagement

Engagement on social networks comes mostly from mobile devices, so you need to build social media into your mobile marketing strategy.But, which networks should you use? These statistics might help you. Pinterest (21%) is now more popular than Twitter (18%), in terms of usage. 

7. Use multi-channel campaigns

Mobile Marketer says that you should combine many of the mobile marketing methods that I’ve outlined to increase user engagement. You don’t have to pick one; they are complementary.Multi-channel campaigns for mobile can be sent through mobile apps, social networks, chat platforms like WhatsApp, mobile display advertising and more.

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How To Create A Winning SMS Marketing Strategy ?

Segment Your Target Audience:-

In my view, a right message is one that reaches to the right person and at the right time. People often complain about receiving spam messages that are irrelevant to them. This is where audience targeting and segmentation helps. Segmentation ensures that an individual gets only those messages that match his preference. This also improves message open rate and conversion.

Know Your Recipients:-

This is an extension of audience segmentation. Knowing your recipient is the first rule that ensures your campaign success. Using a CRM application, you should start analyzing purchase history and location-based demographics of your recipients. In this way only, you'll be able to send the right messages to the right people. It's of no worth to send a 12th grad student coupon discount on your anti-aging cream range. Be specific about your audience. Targeted promotions always bring better results for your business.

Write A Compelling Message:-

An SMS is limited to 160 characters in length. Compose a message that doesn't exceed the length and conveys you precisely. The message should be written in plain English without using abbreviations, emoticons, and all caps. Avoid using open-ended messages. An open-ended message is one that doesn't convey when a deal or offer ends. When sending a message, specify the actual date when a sale ends or tell recipient an expiration date on a coupon. By sending short, sweet and simple messages, you can compel your recipient to act.

Choose Timings Wisely:-

This may be the most important thing you should pay attention to during SMS marketing. SMS marketing is all about timings. Your messages should reach the recipients when they need them the most. When a buyer buys a smartphone from your store, you could send him a message to tell him or her why a particular headset will be a great combination with the phone. Your messages shouldn't be a breach of someone's privacy. Do not send promotional messages too early in the morning or too late at night.

Don't Look Like A Spammer:-

While sending messages, you should ensure that they are not bothering your recipients. Bulk messages or messages sent without considering the right audience are real turn-off. Make sure that your messages are relevant and to-the-point. Conduct a proper research on who can be your potential buyers. A segmented list of recipients will help you deliver value to them with every message you send.

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