- Blogging:
Create and maintain a blog that is a separate domain from your money site (the website receiving the links). Build the blog around a niche topic that relates to your money site and frequently publish content with backlinks infused into the blog post’s copy.
- Guest blogging:
Guest blogging is one of the most effective ways to build backlinks on higher authority blogs. This takes some effort, for you must find good blogs, contact the blogs’ owners, and inquire about writing a blog post for their blog. Be sure to ask about the terms regarding the process, specifically with respect to the links you are allowed to include.
- RSS Feed:
Have a RSS feed on your blog. Doing this is free and easy to set up. A RSS feed is advantageous in that it allows people to syndicate your content, and thus generates greater popularity of your blog. This can then result in others providing attribution links back to your pages.
- Press Releases:
Write and distribute press releases regularly. The key here is publish your press releases through distribution sites that allow you add backlinks in the copy, as well as sites that offer great coverage and authority.
- Create Case Studies:
Writing a case study about a client who has succeeded through your services will not only display credibility in your company, but also generate interest from the client. Quality clients will often link back to your website out of respect for your solid PR stunt.
- Link to Other Relevant Blogs:
Often times linking to other related blogs can generate link reciprocity. Some blog owners may likely to return the favor. In some cases, you may want to make it known that you are linking to their blog (not all blog owners check the backlinks of their blogs.)
- Create Visual Content:
Consider diversifying from text to visual content, such as images, infographics, charts, and cartoons. Not only will these techniques attract readers, but also earn and retain backlinks.
- Social Sharing Widgets:
Social sharing widgets on your webpages and blog posts, like Twitter’s “tweet this” or Facebook’s “like this,” can go a long way in propagating your content and generating link popularity.
- Write Reviews:
When you give a positive review of a company or form of content (like a book), chances are that the author or website owner will link back to your website.
- Offer Free Tools:
If you have skills in a particular service or niche, create and offer free tools and resources. This is one of the best ways to attract new business and quality backlinks.
Sometimes the best links can be built without the expertise of a SEO or website optimization company. We hope these ten link building techniques will get you on your way to generating quality link popularity and start rising your rankings in the search engines.
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