Why Bulk SMS Great For Marketing

Quick and efficient communication facilitated by the Internet has made our world smaller. Using bulk SMS, a derivative of the Internet, businesses can save lot of their time and money for accessing their audience for promoting their products and services. There are many benefit of using bulk SMS as a marketing tool. Here we'll look at some of the most significant benefits of this technology :- 

• Limitless Market Potential

Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential. Mobile phone users represent all demographics – a marketing gold mine!

• Reliable

Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

• High Conversion Rate

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.

• Instant Deliverability

SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to receiveD.

• High Open Rate

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look.

• Cool Factor

A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text. 

• Flexible Platform

Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry updatE.

• Short Messages

Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and concise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary.

• Instant Opt-In and Opt-Out

With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS - instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front.

•  Green

Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.

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What is bulk SMS ?

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.According to statics, more than 90% of the population has cellular phones. Using the cell phones for advertising is highly useful. Those who have cell phones, almost 95% have the ability to perform SMS advertising communications.The text messages that are sent to a phone are called SMS messages. SMS is an acronym, which stands for “short message service”. These messages can be send phone to phone, or by a computer. Corporate professionals are finding they can reach a different clientele, with this type of advertising, than they could with older methods. Older methods of newspapers, televisions and radio, are competing with virtual competition.

Direct, easy to manage and extremely cost-effective, Bulk SMS services are available 24X7 i.e. any SMS can be sent at any time of the day. Nowadays message timings are of great significance. Investing in bulk SMS marketing gives this crucial advantage of delivery time flexibility. Also the fact that SMS can be sent within seconds is a benefit that cannot go unnoticed.

Advantage of Bulk SMS

• Flexible Platform

Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry update; SMS truly molds itself to whatever the needs are of your business.

•  High Open Rate

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.

• High Conversion Rate

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.

• Instant Deliverability

SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.

•  Instant Opt-In and Opt-Out

With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS – instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front. In the SMS marketing business, you want to makeit as quick and simple to opt out as it is to opt in.

• Cool Factor

A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text. It will give your company a head start in winning the battle for the next generation of shoppers.

• Limitless Market Potential

Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential. 

• Reliable

Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

• Short Messages

Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and con cise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary.

• Green

Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.

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9 Types Of Advertising Media For An Advertiser

Advertising is the promotion of a company’s products and services though different mediums to increase the sales of the product and services. It works by making the customer aware of the product and by focusing on customer’s need to buy the product. Globally, advertising has become an essential part of the corporate world. Therefore, companies allot a huge part of their revenues to the advertising budget. Advertising also serves to build a brand of the product which goes a long way to make effective sales.

Types Of Advertising

(1) Direct Mail:

This is one of the oldest types of advertising media. Under this method message is sent to the prospective buyers by post. A mailing list is prepared for this purpose. Circular letters, folders, calendars, booklets and catalogues are sent under this type of advertising. In the sales letter an appeal is made to the buyers separately.It contains detailed information with regard to the product. The main aim of these letters is to create the reader’s interest in the product. The letter should be attractive, interesting and convincing. Booklets and catalogues contain information regarding detailed description and prices of different varieties of products.

(2) Newspapers and Magazines:

These are the important forms of press advertising, newspapers are the most effective and powerful medium of advertising. Newspapers contain valuable information with regard to different current events. It may be referred to as ‘a store house of information’. There are daily, bi-weekly and weekly newspapers. Newspapers have widest circulation and read by many people. The newspapers may be local, provincial or national.There is a separate advertisement department in every newspaper which classifies and designs different advertisements in the paper. Before selecting a newspaper the advertiser should take into consideration various factors viz., coverage of the newspaper, the class of customers and the cost of advertising etc.

(3) Radio Advertising:

Radio advertising is very popular these days. The advertisements are broadcasted from different stations of All India Radio. Radio advertising can be explained as “word of mouth advertising on a wholesale scale”. The advertising messages can be in different regional languages.The most important advantage derived from radio advertising is that it covers every type of listener whether illiterate or educated. It is a very effective medium for popularising on mass scale various consumer articles. The coverage of this medium is wider extending to a large number of listeners. It ensures quicker 

(4) Television Advertising:

This is the latest and the fast developing medium of advertising and is getting increased popularity these days. It is more effective as compared to radio as it has the advantages of sound and sight. On account of pictorial presentation, it is more effective and impressive and leaves ever lasting impression on the mind of the viewer.It is a very costly medium which can be employed by big concerns only; it has a shorter life span and limited coverage. Back reference to the advertisement cannot be made after its presentation. The duration of the advertisement is very limited.

(5) Film Advertising:

This is also known as cinema advertising. This also provides sight and hearing facilities like television. Short advertisement films are not prepared by big business houses which are sent to different cinema houses to be shown to the audience before the regular shows or during the intermission. It has more repetitive value but not to the same viewers. Its coverage is limited which benefits the local population only.It is a very costly medium involving higher distribution and film making costs. Only big organisations can afford to produce advertisement films. It ensures more flexibility at larger costs. Its effectiveness cannot be measured properly. Film making is a time consuming process.

(6) Outdoor Advertising:

This type of advertising include different media like posters, placards, electric displays or neon signs, sandwichmen, sky writing, bus, train and tram advertising. This is also known as ‘Mural advertising’. The main aim of outdoor advertising is to catch the attention of passerby within twinkling of an eye.This is the most effective medium of advertising. This is very suitable in the case of consumable and household articles like soaps, medicines, fans, shoes and pens etc.Posters and placards are usually fixed on the walls near the road sides, railway station and bus stands. These posters are made of thick paper or metal plate or wood and carry the advertising message which can be easily read and seen from a distance.

(7) Window Display:

It is a common method which is usually undertaken by retailers who display their products in the shop windows in order to attract the customers. This is also known as exterior display.It is the most effective and direct method of influencing the people. Window display has direct appeal to the onlookers. It is instrumental in arousing the desire to purchase in the prospective customers. It acts as a silent salesman.In order to operate this method successfully, goods should be arranged properly and systematically in the show windows. The articles in the windows should be regularly- changed.

(8) Fairs and Exhibition:

A trade exhibition or a fair is organised on extensive scale which is attended by different manufacturers and traders along with their products to be sold to the large number of people who visit the exhibition. The exhibition may be either organised on local, provincial or international basis. The examples of some of the international exhibitions are EXPO 70 of JAPAN, ASIA 72 and recent trade fair at Delhi every year.Different stalls or pavilions “are allotted to various traders who display their goods in these pavilions. The manufacturers also distribute the sales literature and sometimes free samples of goods to the people. Facilities of practical demonstration are also provided to the customers. The customers clearly understand the method of operation and use of the product.

(9) Specially Advertising:

Most of the business houses in order to increase their sales, advertise their products, give free gifts like diaries, purses, paper weights and calendars to the customers. The name of the firm or the dealer is inscribed on the articles presented.

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Mobile Marketing Tips for Business

Mobile marketing is constantly moving forward and evolving, stay on top of the trends Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time – tablets and smartphones. From mobile check-ins to text messages, to emails and social media, mobile marketing may help businesses boost sales when they send coupons or offer discounts, sales, or promotions to customers.  It’s smart to reach out to customers on the devices they constantly have in their hand – this is why mobile marketing can impact both online shoppers and walk-in customers, too.

Luckily, more and more companies and individuals realize the benefits of mobile and want to lead the way into the mobile future – and the first stop is adopting mobile marketing solutions for your  business. Take a look at these mobile marketing tips that can help your business. 

Text marketing

The professional side of texting is something to embrace. SMS is for more than casual conversation – even financial institutions now send sensitive data via SMS and it’s pretty powerful. Now that more than three-quarters of the world’s smartphones are SMS-enabled, it’s time to make sure your business is, too.Create opt-in campaigns that allow customers to sign up and receive alerts and rewards for joining the campaign. The platform is a great way to encourage customers to take specific action in exchange for a reward, such as a discount on a purchase. There is a greater chance that people will open their texts than read emails, and texts are opened more rapidly than emails, too. 

Transition to a mobile-ready website

Responsive design is crucial – if you don’t have it, you risk text that doesn’t fit on the page and may notice that your customers come up missing, supporting a competitor who can offer a site that is mobile-ready. Make sure your website reads beautifully whether it is accessed on a laptop, desktop, mobile phone, or tablet.

Create a mobile app

Mobile apps aren’t inexpensive to build – they can easily cost a pretty penny if you’re willing to pay. Like anything, though, with some time and effort, you can make sure the process is affordable. Your app doesn’t have to be super fancy, and you don’t have to join forces with a well-known firm that will charge you a lot of cash. Find new creators who are eager to get business and showcase their talents. Pay them reasonably and offer referrals and site recognition, too.

Incorporate mobile payments

Businesses have either a product or a service to offer consumers. As a result, your strategy should include acceptance of mobile payments – know what to look for in a payment processor before you rush to make a decision. Payment processors offer various benefits when it comes to service, security, ease of use, and cost efficiency. Make it easier for customers to pay you with modern payment options.

Have meaningful social presence

Facebook isn’t all about fun and games, and while it is a lot of fun, it’s also a great way to gain new customers. Marketing is about first giving to your customers. This means you should give your audience on social media what you would want yourself. Share posts and start meaningful conversations. Leave comments and ask and answer questions. Work to make sure your brand is where people see it and appreciate it; it doesn’t take much time out of your day.

Offer up deals

Your business can continue to make money while sending out digital deals. Send messages straight to your consumer’s smartphones, SMS coupons have redemption rates 10 times higher than print coupons like the ones we see in the Sunday paper. The other good news: it’s nearly impossible to lose the smartphone version of a coupon.

Consider mobile customer service

More businesses are jumping on the mobile customer service bandwagon to track orders, take payments, share shipping details, and respond quickly to questions via smartphone. This is easy and convenient for both the business owner and customers. Plus, customers really enjoy the quick response time mobile customer service offers.

Register with mobile directories

The days of thick phone books with yellow pages are just about history. Instead, the majority of people now turn to mobile directories. To ensure your small business is found, register with various mobile directories. Think along the lines of YP, Yelp and Google+Local.  Remember to include the details of your business such as its name, the products and services offered, business hours, a contact phone number, a link to your site, and your physical address.

Mobile marketing is constantly moving forward and evolving. Stay on top of the trends and times and make sure you know what your competitors are doing in the mobile marketing arena. 

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The Different Benefits Bulk SMS Provides to Different Sectors

All sectors in the market are nowadays focused on promoting their products and services through every medium available. One of the most popular medium is the Bulk SMS. Although most business uses Bulk SMS to promote their brand however some sectors also use it to send users reminders. Nowadays almost all firms are making use of this popular marketing tool, take a look at how different sectors make use of this tool for their different purposes.

• Educational Institutions:

Educational Institutions send SMS alerts to students regarding announcements of admission and their conformation. Also colleges and universities can alert the students about due fees and change in the class schedule.

• IT Enabled Services:

IT enabled sectors use Bulk SMS services to send across password reset, server downtime notifications and other such information to users. IT sectors also send SMS to inform customers to alert them of any changes and useful information.

• Share Market:

The share market and brokers working in the market need this Bulk SMS service to receive and send notification on trade confirmation to client, update end day positions and notify and receive market news.

• Restaurants:

Restaurants attend a lot of customers’ everyday and some customers show their loyalty to a particular restaurant. These restaurants can use Bulk SMS to send offer details, special menu update, coupon codes and confirmation on table booking information to various clients.

• Railways:

Railways use Bulk SMS service to send out reservation confirmation, train schedule and cancellation updates to users.

• Banks:

Banks make use of the Bulk SMS service by texting users’ information such as payment deposit confirmation, withdrawal information, password update and balance inquiry.

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Impact Of Bulk SMS Services In Marketing

The trend of marketing is changing constantly with the evolution of technology, especially in the mobile phone industries. Today, a huge population of people across the world is using mobile phones for communication, multimedia and other purposes. This has eased using bulk SMS as one of the effective methods to promote products and proceed with marketing activities.

• The information consumed today is more mobile, especially with the introduction of smartphones.

• The availability of instant messaging that is also relatively free to use further increases bulk SMS to be the best choice.

• It helps sending time-sensitive messaging, as it has a high open-rate.

• SMS messaging is possible through any type of mobile phone devices and regardless of the time zone, country or other differences.

Conclusion:

All these elements make Bulk SMS Service to be the perfect choice for the marketers. There is nothing to doubt that Bulk SMS Services will be the right choice for the marketers to easily promote their products and services as targeted to a huge population and attract more potential customers.

What Is SMS Content ?

With the decision to undertake an SMS campaign made, you are understandably most eager to get underway so you can start seeing a return through this channel. And a strong return you will see, as not only are open rates significantly higher than email – around 90% of messages are read within 3 minutes of delivery – but you can combine your SMS with incentives at times which coincide with purchase cycles, thus increasing your redemption rates.customers not only use SMS for commercial applications, but they as effectively use this channel for workforce management, internal communications, bill reminders, appointment reminders or even IT monitoring. The key is to remember there is no cookie cutter approach to sending an engaging SMS, they must be written to reflect your promotion, your brand, and the type of SMS communication you are sending. 

However, here are a few SMS Marketing templates types you can use.

• The Simple Discount SMS 

• The Conditional Discount SMS

• The Freebie SMS

• The Re-direct SMS

Things to Consider When Writing SMS content

• Always tell them who you are

• Clearly explain the offer

• Promote Exclusivity

• Coupons should expire

There are some Bulk SMS Provider in india who are giving very good service without any cheating. 

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