Is SMS Marketing Right for My Business

Believe it or not, SMS marketing is one of the most effective forms of instant communication. It has a whopping 98% open rate with 90% of the messages being read within 3 minutes. There are many more advantages to using SMS marketing which can benefit any type of business.

Yet, it is also true that companies in certain sectors can make better use of this marketing form and therefore take full advantage of what SMS has to offer.

So, what businesses can make the most of SMS Marketing?

Beyond industries, there are certain characteristics that make a business a good fit for SMS marketing. Generally, SMS marketing is beneficial to:

• Companies that need to verify a person’s identity
• Organisations that want to make their content interactive (through Rich SMS)
• Companies that need to send reminders
• Businesses where instant communication is essential
• Organisations that run last-minute deals and promotions
• Companies that need to send timely offers
• Businesses which run surveys to improve their services
• Businesses that need an instant response from clients
• Organisations that need to send confirmation messages

Some businesses aren’t an obvious match for SMS marketing but can benefit from implementing it. For example, local libraries. Libraries can leverage SMS messages to send reminders when a book’s due date is approaching or recommendations based on past behavior.

Now, let’s have a look at the industries that can utilize SMS marketing the most:

Here’s the list of the industries in which SMS marketing is widely used:

• Food and Beverage Industry
• Banks and Financial Services
• Travel Industry
• Healthcare Industry
• Retail
• Recruitment
• Beauty industry
• Entertainment venues and event organizers

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How to Target in Bulk SMS Marketing

As the dependence on mobile is growing rapidly, plenty of opportunities are emerging for entrepreneurs to reach potential customers quickly and effectively. SMS marketing today is one of the highly preferred medium for any promotional campaign. As it is cheap and reliable, even multinational companies have started to use it for marketing purpose. When it's up to sms marketing, you need to choose sms service providers tactfully because only experienced service providers will be able to provide customized solutions as per your business needs. Nowadays, most of the service providers offer free bulk sms software to grab the attention of entrepreneurs and multinational companies. As the bulk sms software enables you to target your product to specific prospects, you need to choose advanced software that are easy to use and reliable.

1. Geographic targeting: 

An expert service provider allows you to send your bulk sms to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide sms is just a waste of time and money. So such geographic targeting ensures the maximum ROI for your SMS marketing campaign.

2. Psychographic targeting: 

This method ensures that the SMS you send reaches the customers only when they prefer to read it. For example if a customer is busy during weekdays and prefers to receive ad messages during weekends when he shops, then your message will reach him right on time.

3. Demographic targeting: 

Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for sms marketing. For example if your product is a face cream for 30+ age group women then your bulk sms will reach the desired audience through demographic targeting.

4. Mobiliographic Targeting: 

If your ad contains video or multimedia content it will be sent only to mobiles which support multimedia content.

5. Contextual Targeting: 

This type of targeting ensures your message accompanies a sms which is in context with your offering.

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