Bulk SMS is a mobile messaging service that lets entrepreneurs and companies send SMS in bulk quantities to thousands of customers quickly and effectively. It is often used in the marketing industry for conveying information such as special offers, discounts and freebies to customers.
Due to its cost effective and reliable features, a large number of entrepreneurs have already started to use short message service as an effective marketing tool. The concept of sending messages in bulk has now become a popular marketing strategy among entrepreneurs.
1) Limitless Market Potential
Do you even know how many mobile phones are out there? An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential. Mobile phone users represent all demographics – a marketing gold mine!
2) Reliable
Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.
3) High Conversion Rate
With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.
4) Instant Deliverability
SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to receiveD.
5) High Open Rate
Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look.
6) Cool Factor
A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text.
7) Flexible Platform
Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Create a promotional message or a quick industry updatE.
8) Short Messages
Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and concise. Instead of having your subscribers slog through content that isn’t always relevant, SMS gets to the point immediately without anything that is unnecessary.
9) Instant Opt-In and Opt-Out
With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS - instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front.
10) Green
Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.
Nowadays, you can make use of Bulk SMS Service provided by Bulk SMS Providers.
