While discounts and low prices can be an important driver of sales, it is also worth remembering the old adage that "you get what you pay for". Bulk SMS is no exception. Businesses can choose between paying less now and paying more later when problems arise, or paying a bit more for a better overall service with no glitches. When it comes to selecting a bulk SMS company for your mobile messaging, other factors besides price should be borne in mind. Consider the coverage, reliability, network quality and customer service, as well as the pricing of their mobile messaging service.
Coverage and reliability
Most bulk SMS companies will claim that they have complete coverage to anywhere in the world. Yet the real question is not just the coverage, but the reliability as well. If their primary route is blocked, do they have an equally efficient backup? When choosing a provider take a good long look at the operators and countries that they connect with, and ask if they have more than one route to that destination.
Network quality
Sometimes when an SMS provider offers to send bulk SMS messaging at a very low cost this is because the quality of their network is a bit below par, causing the message to be delayed or even lost along the way. If a text message doesn't reach its destination it is a waste of your time and money. In an ideal world your bulk SMS company would have direct routing or even its own network; shrinking the delivery chain. After all, a more direct route provides more reliable routing.
Customer service
Although it may seem straightforward to send mobile messages, throw in the variables of different mobile operators and geographic locations, and the potential for problems with your bulk SMS messaging can increase. The best solution is to use a bulk SMS provider that offers round the clock customer support seven days a week, 365 days as year -- be it via live chat or email... or both. This way you can get help regardless of the time zone, day of the week or national holidays.
Payment method and minimum orders
Payments for bulk SMS messages are nearly always required in advance. Once the prepayment has been made some providers will convert the money to credits, which will be deducted after the text messages are send. Others just keep a monetary account which is debited after the messages are sent. In either case, the SMS provider may require that a minimum amount of messages are sent, sometime within a particular time limit.
Credentials
If you are prepaying for your messages you should consider the bulk SMS supplier's background. Are they a well established provider within the industry or a relative newcomer? Are you happy to go with an unknown quantity for your mobile messaging needs or would you prefer someone with more experience? Do they come across as knowledgeable experts in the field; their website should give you a clue.
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